Bird flu has had a impact on the European poultry market, particularly affecting turkey production. High production costs, especially feed, have led to reluctance in ordering chicks among some farmers and integrations. Despite these challenges, poultry production in Poland is growing due to favorable market conditions, increasing supply. The poultry sector is finding stability in broilers, which are more cost-effective and provide more certainty in sales and pricing. There is optimism for well-balanced prices in the long term, with expectations of slightly lower prices in the second half of 2023 due to anticipated decreases in feed costs. However, the future outlook for 2024 is uncertain.