The Minister of Agriculture of Chile, Esteban Valenzuela, recently chaded a meeting to address the Peruvian claim on the Peruvian origin of pisco, a claim that Chile argues is not a threat to their pisco, which is internationally recognized and legally protected by Denomination of Origin and free trade agreements. The Chilean government also plans to support the "Chilean Pisco Vitivinicultural Cultural Landscape" project, presented by the Association of Chilean Pisco Producers, in being incorporated into the UNESCO World Heritage List. The pisco industry is important to Chile, both economically and culturally, and efforts are being made to increase its global visibility and consumption.