Japanese Prime Minister, Fumio Kishida, is set to discuss the inclusion of Brazil in the Japanese beef market with President Luiz Inácio Lula da Silva, among other topics. Despite previous attempts since 2005, Brazil has not been successful in entering the Japanese beef market, which imports 70% of its beef consumption. Kishida's visit also aims to bolster political, environmental, and economic ties, including discussions on increasing the share of Brazilian ethanol in Japan. The prime minister is also expected to discuss Brazil's neo-industrialization program and the new PAC infrastructure program, requiring private investment. Japan is a significant trading partner and the largest foreign investor in Brazil.