The Indian government has launched the Production Linked Incentive Scheme for Millet-Based Products (PLISMBP) to promote the use of millets in food products and increase their value addition. The scheme, which has 29 participating companies, rewards those achieving a minimum annual sales growth of 10% and requires the use of domestically sourced agricultural products, excluding additives, flavors, and oils. Since its inception, the scheme has already disbursed Rs3.917 crore to participants, showcasing early success in stimulating the market for millet-based products and benefiting local farmers. The government is also implementing a user-friendly portal and dedicated groups for easy scheme management, with regular monitoring and technical support provided to ensure its smooth implementation.