Producers in Poncitlán, Jalisco, who lead the nation's chayote production, are strategically reducing intermediaries to increase their income by selling directly to Guadalajara's Mercado de Abastos. This direct sale earns them a fairer price compared to that offered by intermediaries in other areas. The Union of Peasants of La Zapotera is striving for more market organization and value addition, such as processing chayote into jams or other products. The community's chayote, known as Chayote Chapala, is noted for its longer shelf life compared to Veracruz's chayote. The region also faces challenges in utilizing the chinchayote root due to its soil conditions. The producers have previously collaborated with the Ministry of Agriculture and Rural Development (SADER Jalisco) and are seeking support, especially after the withdrawal of federal government support.