Greek fruit exports, particularly kiwis, have commenced earlier this season due to a shortage from traditional suppliers like New Zealand and Chile. This has led to an increase in exports to markets outside Europe, including Brazil, the US, and Canada, while also improving within the European market, with exports expected to continue into mid-May. Greece is poised to become a significant player in the green kiwi market and is planning to expand into the golden kiwi market. Additionally, Youphoria Fruits is gearing up for an early cherry season, anticipating a smooth operation despite warmer winter temperatures.