Bac Kan province in Vietnam is transforming its agricultural focus to high-value crops, particularly Japanese cabbage, following a successful experiment with Japanese rape. The initiative, backed by Vietnam Misaki Co., Ltd., has seen the provision of seeds and technical support, with the company purchasing the harvest for export processing. The venture has yielded significant economic benefits for the people of Vu Muon commune, with a per-hectare income that dwarfs rice cultivation. The plan involves a value chain approach, with the company taking care of most costs and providing purchase guarantees. The success of Japanese rape cultivation has inspired Bac Kan to explore similar models with other high-value crops for processing and export, marking a significant shift in the province's agricultural strategy.