Peruvian ginger producers are facing challenges such as phytosanitary issues, competition from Brazil, and the Ralstonia bacteria that could affect exports to Europe, impacting market competitiveness. Despite these challenges, there is an expansion in cultivation areas, leading to increased supply and lower prices. However, high prices from last year have attracted more producers, who may not be aware of the cost implications. The industry is responding by increasing health controls and collaborating to improve agricultural practices and quality standards. Despite these challenges, demand for Peruvian ginger remains strong in the United States, but exports to Europe are hindered by strict phytosanitary standards.