A recent judicial ruling has declared 'gruyere' as a generic style of cheese that can be produced and marketed by cheesemakers worldwide, a decision supported by dairy stakeholders including the National Milk Producers Federation, the US Dairy Export Council, and the Consortium for Common Food Names. This verdict rejects the attempt by French and Swiss cheesemakers to register 'Gruyere' as a certification mark in the US, aiming to restrict its use by others. The dairy stakeholders argue for the preservation of generic names like 'gruyere' against European efforts to monopolize such terms, asserting that the use of these names does not imply false advertising or misrepresentation. The case highlights the ongoing controversy surrounding the ownership of food names and the implications for the dairy industry.