Guatemala, the second largest exporter of fresh blackberries to the US, is aiming to increase its 2% market share by capitalizing on the high price window between August and September. However, organic blueberries face entry barriers due to high costs from existing protocols. Kultiva Organics Guatemala is working on a cold-treatment program to bypass fumigation and investing in new blueberry plantations. New berry varieties with improved sweetness and consistency are being developed to increase export volumes and reduce air freight costs. With a shortage of strawberries, there is an expected increase in blackberry and blueberry production in Guatemala, aiming to make exports more profitable than local sales.