In 2023, Guatemala exported honey worth 3.3 million US dollars, mainly to Europe, with Germany and Switzerland being key buyers. Despite the demand for organic honey in the US and Europe, Guatemalan beekeepers like Karla Pineda de Paz Paz have not benefited from increased sales, even with the 'White Seal' certification. The Ministry of Agriculture and other agencies in Guatemala are unable to certify organic honey, revealing a certification gap. A promotional campaign with an Italian company failed due to unsuccessful agreements. José Aguirre from Agexport notes that while organic certification enhances value, it does not necessarily create new market opportunities.