Members of the Uiryeng East Agricultural Cooperative (chaired by Ju Hyun-sook), Oh Young-joo and Jeong Jeong-ok (Ok-i Farm), have been selected as the winners of the October "This Month's New Farmer Award" by the National Agricultural Cooperative Federation. The couple, aged 56 and 57, have been engaged in agriculture for 17 years and primarily cultivate crops such as lettuce and cucumbers. They have contributed to enhancing the brand image of the region's specialty product, Sinban lettuce. Notably, they have served as the head of the lettuce cultivation team and the joint shipping center, leading efforts to advance the rights of farmers. By continuously exchanging information with neighboring leading farmers and completing education on local e-business activation, they have been at the forefront of promoting the co-prosperity of farmers, serving as a model for many agricultural workers.