Halal meat accounts for 30% of UK lamb sales

Our report assesses the attitudes and shopping behaviours of halal meat consumers. It is aimed at helping the industry gain a more comprehensive understanding of products these consumers buy, how and where they shop, what’s important to them when they buy meat, the importance of Islamic festivals and key opportunities for the halal meat sector. While Muslims make up around 6.5% of the UK population, we estimate that they account for 30% of lamb sales in terms of volume. Farmers could benefit from finding out more about the halal sector and its requirements. In the UK as a whole, lamb consumption has been in steady decline during the last 20 years. This is driven by comparatively high prices relative to other proteins, such as chicken. However, for the Muslim community, lamb remains a primary protein source. In 2016, Muslims in the UK were estimated to have spent £4.64 billion on halal food and beverages; by 2023, AHDB and NIQ estimate that £823m was spent on halal meat alone. ...