A report aims to provide an insight into the shopping habits and preferences of halal meat consumers in the UK, focusing on the halal meat sector's opportunities and the significance of Islamic festivals. Despite representing only 6.5% of the UK population, Muslims are estimated to contribute to 30% of lamb sales in the country. Halal consumers' frequent consumption of lamb and mutton, with 80% and 64% consuming these meats weekly respectively, contrasts with the general population's low lamb consumption. In 2016, UK Muslims spent £4.64 billion on halal food and beverages, with halal meat expenditure projected to reach £823m by 2023.