The harvest of Hayward kiwifruit has begun in major regions, with producers seeing improved prices from 90 cents to 1.20 euros per kilo for high-quality fruit compared to last year. However, yields are lower at about 2 tons per hectare, affecting total income. Producers are worried about rising post-harvest costs due to increased packaging and energy expenses. Talks with ELGA are planned for compensation related to wind storm damages. Despite these challenges, market demand is strong, and exports are expected to proceed smoothly, though there are concerns about the effects of high summer temperatures on post-harvest longevity.