The Peruvian avocado campaign has kicked off 2024 with prices soaring 40-50% higher than the same period in 2023, ranging from US$3.10 to US$3.50 per kilo. The increase is attributed to lower production in Mexico and California, water availability issues in Spain, Portugal, and Chile, and potentially unfavorable weather conditions in Peru. Despite the majority of exports being the Hass variety, growth in shipments was minimal in 2023 and the shipment projection for 2024 is expected to drop by 16% to 468,000 tons.