2021 has seen Vietnamese companies starting the direct export of fresh fruits like litchi and longan to European countries, including the Netherlands, Belgium, France, Germany, and the UK. The distribution of fresh lychees has expanded beyond Asian stores to European food supermarket chains. The first shipment of lychee, traceable through the itrace247 system, was flown to France. The German market, with its large Vietnamese community and potential for Vietnamese agricultural products, is also being tapped. The Vietnam Trade Office in Belgium and the EU is compiling a list of Vietnamese enterprises involved in fruit production, processing, and export to connect with importers. There is a strong emphasis on Global GAP certification and corporate social responsibility in the production and export of these products.