Hongcheon County is pushing forward with a "Hongcheon Apple Promotion and Sales Event" at the highway rest area.

Published 2025년 9월 18일

Tridge summary

[Reporter Lee Woo-jung, Korea Farmers and Fishermen Newspaper] Hongcheon County is planning a promotional and sales event at the Hongcheon Service Area (both directions) on the Seoul-Yangyang Expressway until November 9 to celebrate the upcoming Chuseok holiday and autumn season, aiming to highlight the taste and quality of Hongcheon apples. This year's promotional and sales event will be carried out with the support of the Agricultural Technology Center for apple production technology, the Hongcheon Apple Tax Farming Corporation for harvesting, storage, selection, and sales, and KIDA Food Corporation (Hongcheon Service Area) providing distribution outlets. This year, due to the late Chuseok, varieties targeted for the holiday such as Hongro and Arisu are expected to have good coloration and high sugar content, and only high-quality apples with a sugar content of 13.5 Brix or higher will be selected through non-destructive selection equipment.

Original content

Hongcheon County is planning a promotional and sales event to introduce the taste and quality of Hongcheon pears at the Hongcheon Service Area (both directions) on the Seoul-Yangyang Expressway until November 9, in line with the upcoming Chuseok holiday and autumn season. This year's promotional and sales event will be carried out with the Agricultural Technology Center supporting pear production technology, the Hongcheon Pear Farmers' Cooperative managing the harvest, storage, selection, and sales, and KIDA Food Co., Ltd. (Hongcheon Service Area) providing distribution outlets. This year, as Chuseok is late, varieties targeted for Chuseok, such as Hongro and Arisu, are expected to have good coloration and high sugar content. By selecting only high-quality pears with a sugar content of 13.5 Brix or higher through non-destructive selection equipment, city consumers visiting the Hongcheon Service Area will be able to enjoy delicious Hongcheon pears. Mun Myeong-seon, Director of the ...

Source: Agrinet