The European Chicken Commitment (ECC), launched in 2018, aims to enhance the welfare of broiler chickens by setting standards above EU requirements. Adopted by over 300 companies, it requires chicken meat to be sourced from birds kept under more spacious and natural conditions by 2026. A study by AVEC outlines the potential impacts of this commitment on the production chain, highlighting significant increases in production costs, water and feed consumption, and greenhouse gas emissions, alongside a 44% decrease in meat production and a need for substantial investment in new poultry houses.