Hungarian ground paprika is not in good shape, we import twice as much as we export

Published 2023년 9월 22일

Tridge summary

The Hungarian ground paprika industry faces challenges from climate change and rising production costs. However, the sector can be strengthened through technological solutions, organization, and marketing. Despite competition from Spain and France, Hungarian paprika is in demand internationally, especially products made from Hungarian raw materials. The industry is undergoing reorganization, and there is potential for growth in products like smoked ground beer and hot pepper creams. The production cost of paprika has doubled in the past decade, and climate change poses additional challenges such as temperature fluctuations and increased precipitation. Nonetheless, there are opportunities for progress through technology and producer integration.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Hungarian premium-quality ground paprika is a sought-after product abroad. Although climate change and rising production costs are a challenge, the sector can be strengthened through more effective technological solutions, greater organization, and stronger marketing, according to the overview of the National Chamber of Agrarian Economy. Hungary's foreign trade balance of ground paprika is positive: while we primarily import lower value "mass products", the majority of our exports are premium products with high added value. Despite strong Spanish and French competition, Hungarian paprika has a place on the international market, and there is a high demand for products made from Hungarian raw materials. In this respect too, distinguishing products from "mass products" and products with protection of origin and their own image can play a major role. Kalocsai and Szeged paprika powder have European Union protection of origin, but their marketing abroad needs to be further ...

Source: AgroForum