Despite the pandemic, domestic chocolate figure demand remained strong in 2021, with millions sold in Hungary annually. Nestlé is the largest manufacturer, accounting for 80% of the market, with products exported to 20 countries. Other local companies also contribute to the seasonal confectionery market. Consumers are shifting towards higher quality and functional foods, including sugar-free options. The traditional hollow Santa Claus figure continues to be popular. Last year, a masked Santa Claus innovation won an association award.