IFA President Tim Cullinan met with retailers, including Tesco, SuperValu, Centra, and Lidl, to address the financial challenges faced by farmers due to rising costs. He urged retailers to cease using cut-price promotions for products from sectors like poultry and pig farming, which are currently struggling. The retailers have agreed to engage with their Irish suppliers to address these issues. The IFA emphasized the need for retailers to ensure that farmers' production costs are covered, and threatened government inaction over retail legislation could leave farmers powerless in the food chain.