The purchase price of cow's milk has decreased by 15.9% annually, while the average price of raw milk as of January 10, 2024, is BGN 0.90. The wholesale price of "Vitosha" cheese has increased by 4.1% and the store price by 7%, while the retail price of cow's cheese has a lower growth of 3.8%. Milk production in Bulgaria is declining, with a significant decrease in the production of dairy products such as cream and butter, and only a negligible increase in cow's cheese production.