In France, wine consumption is falling further

Published 2023년 12월 22일

Tridge summary

Wine consumption in France has decreased significantly since the 1960s, with only 11% of the population now consuming it regularly, compared to 16% in 2015 and 50% in 1980. Beer is the only alcoholic beverage that has seen an increase in consumption, becoming the favorite among those under 35. In response to these trends, the French wine industry is taking measures such as uprooting vineyards in Bordeaux and adapting production to current consumption trends, including lighter and fruitier wines and smaller containers.

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Original content

While wine consumption has fallen by more than 60% in France since the 1960s, it is confirmed that the prestigious French industry is facing serious challenges. According to the latest survey carried out in December by Ipsos for FranceAgrimer and the inter-professional association of AOP and IGP wines (CNIV), only 11% of the French population now consumes wine regularly (“every day or almost”), compared to 16% in 2015. In 1980, these French regular consumers “represented half” of the national population, recalls this survey. Above all, more than one in three French people (37%) do not consume - or very exceptionally - this emblematic drink. Beer, the only alcohol to progress These figures remind us that in food and drinks, the French want to consume “less but better”. This is particularly true for wine, particularly red, but also for all alcoholic beverages, which almost 20% of French people do without, again according to the study. “Only beer is gaining new consumers,” notes the ...

Source: Lefigaro