In India, milk is the white engine, how a dairy giant is looking to increase productivity

Livestock farming accounts for more than a quarter of India's agricultural GDP and is a source of income for 70% of rural families. The growth of purchasing power and urbanization have brought a lot of dynamics to the dairy market; the urban middle class no longer buys milk from a farmer with a cow along the road. With more money in their pockets, the consumption patterns of urban consumers in particular are shifting towards healthier and more nutritious milk and dairy products, and they are purchasing those products differently than before due to the efforts of retail, the rise of e-commerce and home delivery. Cow's Milk Milk is a crucial product in Indian food consumption; In both rural and urban areas, consumers spend 20% of their food purchases on dairy, much more than on other food categories. However, there is still much room for improvement in the chain. According to the National Dairy Development Board, only 20% of the total milk produced is processed by the organized ...