A recent regulatory update in Italy, outlined by the Ministry of Agriculture, permits the labeling of alcoholic beverages as 'wine' with a lower alcohol content of less than 8.5 degrees, marking a shift in a country known for its significant wine production. This move aims to cater to the growing demand for non-alcoholic beverages, targeting a broad spectrum of consumers, including those who prefer to limit their alcohol intake. The decree, however, excludes wines with protected designations of origin and geographical indications from this permissive alcohol content reduction. This development is anticipated to boost the consumption of dealcoholized wines, aligning with global trends and positioning Italy to better compete in the international market.