The article highlights the impact of the ongoing war on Ukrainians' solvency, with manufacturers defending by cautiously increasing product prices. Larysa Guk notes a significant price hike in bread, with a baguette now costing 35 UAH, which is more than a 20% increase. She anticipates further price increases in 2024 for various food products and believes bread prices will continue to rise, potentially by 1.5-2% each month, amounting to over a 20% increase throughout 2025. Denys Marchuk agrees, stating that similar factors from the previous year will continue to impact product costs in 2025.