China is poised to surpass the United States as the world's leading importer of seafood, with a strong demand for crustaceans. In 2022, China's seafood imports, including lobsters, crabs, and shrimp, amounted to $9.57 billion, slightly surpassing the $9.55 billion imported by the U.S. This gap is expected to widen in the coming years due to factors such as resilient crab supplies, declining shrimp prices, and anticipated U.S. demand drop due to inflation. Additionally, there is potential for an increase in China's imports of frozen fish, which currently make up a small portion of its total seafood purchases. Success in the Chinese market requires strategic marketing and targeting of niche markets, as demonstrated by the success of Russian crab miners who adopted a marketing strategy that appealed to Chinese culinary traditions.