In Argentina, beverage consumption, including wine, is on the decline, with a 4.6% drop in wine sales in the first half of 2024 compared to the same period in 2023. Non-varietal wines saw a significant decrease, while varietal wines had a slight increase. Sparkling wines experienced a sharp decline of 39.6%. Sales of wine in common and larger bottles fell, with a milder drop in Tetra Brik packaging. Exports did not compensate for the decline, with a 3.1% drop in fractionated wine exports and a 0.8% decrease in average price, resulting in total revenue falling from USD 311.1 million to USD 299.5 million.