Ukrainian blueberry prices have plummeted to a record low of UAH 80/kg (around $1.9 USD per kg) due to increased global production and the devaluation of the hryvnia amid the Russian invasion. Despite the low prices, experts like Andrii Yarmak from the FAO see potential for increased consumption and improved efficiency among producers. Ukraine's established experience in blueberry cultivation, exemplified by successful exports to European supermarkets, and the growing frozen blueberry market, particularly in the EU and Asia, present opportunities for investment and expansion, even in the face of challenges like energy infrastructure attacks.