In Ukrainian networks, the presence of cheaper European cheeses is increasing.

In the Ukrainian cheese market, the situation remained tense in November. Sales are falling, and competition from European cheeses is increasing, writes INFAGR. Manufacturers recognize that maintaining positions is only possible with the help of well-thought-out promotions and more flexible pricing policies. Some players hope for state support — specifically, the government's ability to influence trading networks and improve the "Made in Ukraine" cashback mechanism. However, expectations are low, so companies are preparing to solve problems on their own: optimizing the assortment, reducing production if necessary, and working on lowering production costs. Despite active promotions with significant discounts, Ukrainian cheeses are increasingly losing to imported counterparts in terms of price. The presence of cheaper European cheeses in stores is growing, and buyers are increasingly ...