India, China and US will be key drivers for global alcohol market growth

India, China and the US will together add $30bn in incremental value to the total beverage alcohol category by 2028, according to IWSR. Global beverage alcohol declined 1% in volume but rose 2% in value in 2023, according to new data and forecasts from market analysts IWSR. Following declines in 2023 and continued challenges in 2024, global beverage alcohol is expected to begin its recovery in 2025. And it’s India, China and the US that will act as the top growth drivers for the category moving forward. Post-pandemic, the global beverage alcohol saw above-trend growth. Now, cost-of-living pressures have been softening demand. IWSR predicts that 2024 will remain challenging, with volumes expected to edge up by just 0.4% as households continue to rebalance after strong inflationary pressures of the past two years. That is expected to be followed by a moderate recovery in 2025: with volume and value set to rise at a CAGR of +1% between 2023 and 2028. Growth is expected to come from ...