India expands its presence in global rice markets

emerging yet underdeveloped destinations for Indian rice — across Africa, Latin America, Eastern Europe — while also strengthening the country’s foothold in Asia and the Middle East. This initiative aligns with India’s Agricultural Export Policy (AEP), which envisions reaching $100 billion in agricultural exports by 2030 through product diversification, stronger brand recognition of “Made in India,” and digital traceability systems. The focus is shifting toward premiumization and certification of both basmati and non-basmati rice, ensuring compliance with strict quality, food safety, and sustainability standards demanded by new importing nations. India currently accounts for over 40% of global rice trade, exporting nearly 18 million tons annually to more than 150 countries. However, with climate volatility, export restrictions, and price fluctuations reshaping global food trade, the country’s new approach emphasizes value and reliability over sheer volume. “The goal is to secure ...