Inflation has led to a significant increase in the price of fish and shrimp in Mexico during the Lenten season, impacting both businesses and consumers. The price of fish has risen by 13.5%, while shrimp prices have increased by 13.4%, exceeding the general inflation rate of 7.45%. This has resulted in some families adjusting their seafood menus and traditions to accommodate the higher prices. The National Alliance of Small Merchants has observed a shift towards cheaper seafood options and a decrease in the purchase ticket, affecting the profits of merchants. Additionally, the consumption of eggs, chicken, packaged tuna, fresh fish, and shellfish has varied across different socioeconomic levels.