Despite falling inflation and wage increases, US consumers in the low- to middle-income bracket are finding it difficult to afford essentials, including food, due to the larger portion of their budget they take up. The average price of meat and poultry has risen, with 62% of consumers extremely concerned about inflation. In response, consumers are cutting back on non-essentials, switching to cheaper brands, and cooking more at home to save money. The meat and poultry industry is expected to shift towards more affordable meal kits and grab-and-go options, with a trend towards healthier, higher protein, lower carb diets. The USDA forecasts a decline in beef production in 2025 due to lower cattle inventories, while poultry production is projected to grow. Sales of packaging machinery in the US are predicted to see a growth of 8% in 2027, following a slowdown in 2024.