The Indian Sugar Mills Association (ISMA) is advocating for an increase in the minimum selling price (MSP) of sugar to Rs 39.14 per kg for the 2024/25 period to counteract industry losses and ensure farmers are paid on time, as the current price of Rs 36.50/kg is below the production cost of Rs 41.66/kg. ISMA also suggests raising ethanol procurement prices to help achieve the government's 20% ethanol blending target by 2025/26, with specific prices proposed for ethanol from various sources. Additionally, a long-term export policy is recommended to manage surplus and stabilize the domestic market. The article also highlights recent sugar price trends on the New York Stock Exchange, noting slight increases in raw and white sugar prices despite weak demand and potential disruptions in Brazil's sugarcane crushing due to rain.