Dragon fruit, a profitable alternative crop, is becoming popular in Mersin, Turkey, especially among farmers looking for higher income opportunities. First cultivated in 2014, the fruit has gained popularity for its ease of care and high profit margin, selling for 25-30 liras per fruit. The climate of Mersin is similar to that of Asian and South American countries where dragon fruit is naturally grown, making it an ideal crop for the region. The area under dragon fruit cultivation in Mersin is currently approximately 130 decares, but this is expected to expand in the future. The fruit is rich in vitamins and minerals and is particularly favored by diabetes patients.