Negotiations are underway for a fair agricultural settlement as there is a significant disparity in profits between farmers and retailers. The example given shows that the retailer makes three times as much as the farmer for selling a loaf of bread. The author argues that this is unfair as farmers have many expenses, while retailers have lower costs. The author suggests regulating the number of shops, which could lead to cost savings and a fairer agricultural settlement for farmers. This could result in higher profits for farmers without increasing the cost for consumers.