Italian sparkling wine exports in first quarter 2023 update

Published 2023년 6월 20일

Tridge summary

The Italian wine industry report for Q1 2023 highlights a dynamic market for sparkling wines, especially Prosecco and Asti, with a 7% increase in exports despite a slight drop in volumes by 3%. The sector has seen a significant price increase of 11% in the price-mix, indicating a shift towards higher-priced products. The United Kingdom is currently facing challenges as a market, but the U.S. and several European countries, including Germany, France, Switzerland, Russia, and Austria, are showing strong growth. Asti Spumante is particularly resonating, with Latvia and Russia contributing significantly to its growth. However, other Protected Designation of Origin (PDO) sparkling wines, excluding Prosecco and Asti, experienced a decline due to the weakened German and French markets. The first quarter painted a mixed picture, with Prosecco and Asti showing resilience and growth, while other PDO wines faced challenges, reflecting the complexities and nuances of the global wine market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the context of Italian exports, sparkling wines remain the category with the most marked growth rate, around +7% in the first quarter. As is already happening for the Italian market, however, we are no longer growing in volume but in price. In fact, the data show a 3% drop in volumes (actually -5% for the main category, Prosecco) and an 11% increase in the price-mix (+13% for Prosecco). We are obviously talking about a marginal period for the activity of the segment, which is concentrated in the months after the summer, but obviously a process of stabilization of volumes is underway. Prosecco is beginning to feel the effects of the weakness of one of its two main markets, the United Kingdom, while the trend remains very positive in the American market and in a whole series of secondary markets which, however, are growing strongly: Germany, France, Switzerland, Russia and Austria. Asti is making a strong comeback with a quarter of +13%, therefore well above the +7% of ...

Source: Inumeridelvino