The Uiv-Vinitaly Observatory has reported a sluggish first half of the year for Italian wine exports to non-EU countries, with a total export volume of nearly 4.7 million hectolitres valued at €2.1 billion. Despite a slowdown, these countries continue to fuel the market, with South Korea, Mexico, and Australia experiencing increased demand. However, top non-EU markets, including Russia, Japan, the UK, Switzerland, Canada, and China, have seen a decrease in orders, leading to a halt in volume growth and a decline in the average price of Italian wine by 1.5%. The US market shows a slight decline in still wine but a growth in sparkling wine, indicating a shift in consumer preference.