Italian meat and sausage producers are grappling with the impacts of African swine fever (ASF), prompting calls for government financial aid. The industry association, Assica, is pushing for a VAT reduction on meat products from 10% to 4% and state-backed export promotion to mitigate lost sales. Despite a positive financial forecast for 2023, with a 6.2% increase in foreign sales and an 8.7% rise in revenues, producers face rising production costs and market access issues due to ASF, especially in northern Italy. Pig farmers are increasingly dissatisfied and are demanding more government support and financial resources to tackle the disease.