2024 will be the year to position the Frutas de Chile brand, continue improving and open new markets

This new year, 2024, will witness how Chile consolidates its country brand as a leading supplier of fruits and vegetables for markets around the world, which will be achieved through the Frutas de Chile country brand, says its president, Iván Marambio. “2024 will be an important year to position our Frutas de Chile brand and continue making progress in improving and opening new markets for our fruits.” Chile is one of the few countries that has authorization to export all its fruits to China. It is also making good progress with negotiations and market entry in most Asian markets. This includes Indonesia, where it is making progress with the entry of its citrus fruits (fresh lemons), while in Vietnam it is fresh kiwis; in South Korea, fresh plums and in Japan, fresh apples. The key, says Marambio, is the close working relationship between Frutas de Chile to participate in the visits and meetings of the Chilean Government with the authorities of these countries, which demonstrates ...