Jamaica's Minister of Agriculture and Fisheries, Floyd Green, has identified opportunities for new entrants in the tilapia industry, driven by advancements in technology and increasing demand. This was highlighted during a visit to Longville Park tilapia farm in Clarendon, which is run by Donnie Bunting. Green is urging the National Fisheries Authority (NFA) to support farmers by providing technical assistance, and suggests that a public education campaign could boost domestic consumption of tilapia. The ministry is also exploring export options for the fish.