Japan has tightened rules for the production of national whiskey to combat counterfeiting

Published 2024년 4월 1일

Tridge summary

The Japan Spirits and Liquor Association has introduced new regulations for labeling a product as 'Japanese whiskey', effective from April 1, 2024. These regulations require the whiskey to be made with Japanese water and aged in barrels in Japan for at least three years. Although adherence to these rules is voluntary and lacks penalties for non-compliance, the initiative aims to enhance consumer trust in Japanese whiskey brands. This decision was prompted by a significant rise in the global export volume of Japanese whiskey, which increased 14-fold from 2012 to 2022, reaching $370 million, amid concerns over the authenticity of products labeled as Japanese whiskey by foreign manufacturers.

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Original content

The Japan Spirits and Liquor Association has tightened regulations for the production of Japanese whiskey. This decision was made to combat foreign counterfeits that imitate local products, as well as to strengthen the status of national brands in the global market, The Japan Times newspaper reported. According to her information, from April 1, 2024, in order to call alcoholic products “Japanese whiskey”, it is necessary to comply with a number of requirements, including the use of Japanese water, as well as aging raw whiskey in barrels in the country for at least three years. It is reported that the requirements are not mandatory and there are no fines for their violation, however, according to the manufacturers' association, this will strengthen consumer confidence in Japanese brands. The volume of exports of Japanese whiskey from 2012 to 2022 increased 14 times and reached $370 million, the newspaper ...

Source: Kvedomosti