A Tokyo-based public relations firm has started aging wine underwater, a unique practice in Japan. Approximately 500 bottles of European wine were submerged 20 meters deep off the coast of Setouchi town in late January. Most of these bottles will be retrieved in June for serving in July, while some will be aged longer to find the best aging time. The company also plans to offer underwater aging services for customer-owned bottles and aims to use the underwater wine cellar as an artificial reef to attract marine life and seaweed mats for carbon dioxide absorption.