Mexico has launched a strategic plan to boost sales in Asia-Pacific, Europe, and the Middle East, with a focus on diversifying its agri-food markets. The plan includes participation in the Expo Foodex Japan, which is crucial for agricultural and fishing exports to the Asia-Pacific region. The Mexico-Japan Economic Association Agreement of 2005 has led to a significant growth in exports to Japan, making it Mexico's primary food market in Asia and the third largest worldwide. In 2021, agri-food and fishing exports to Japan are projected to reach between USD 1,300 and 1,350 million.