Japanese fruits target Vietnam’s high-end gift market

Industry experts said at the "Japanese Fruits - The Best Gifts" event held by the Japan Fruit and Vegetable Export Promotion Council (J-FEC) in Ho Chi Minh City on January 17 that Japanese fruits are targeting Vietnam's high-end gift market. ​ Arashima, a Japanese fruit expert, said that many Japanese fruits are currently exported and sold to Vietnam, the most prominent of which are Fuji, Jinsheng, the world's best apple and Unshu oranges. These are high-quality Japanese fruits with unique characteristics. Fruits with typical climate region characteristics and Japanese farmers' experienced farming techniques. ​ The Japan Fruit and Vegetable Export Promotion Association stated that Japan has currently cooperated with Vietnamese fruit dealers and retailers such as Klever Fruit, Tony Fruit, and Star Kitchen, with the intention of increasing demand and further promoting fruits to the Vietnamese market. ​ Nguyen Xuan Hai, general manager of Klever Fruit, ...