Japanese seafood exporters seek growth in international markets

A typical example of this trend is the growing popularity of fugu (pufferfish) overseas. At the Japanese restaurant "Genpin" in Singapore, local diners are enjoying a multi-course meal featuring pufferfish directly supplied from Shimonoseki City in Yamaguchi Prefecture, including pufferfish sashimi and pufferfish hot pot. Since 2022, Singapore has relaxed import restrictions on farmed pufferfish and all its edible parts, and now local Singaporeans account for 60%-70% of the restaurant's customers. Kanmonkai Co., which operates the restaurant, and the pufferfish supplier Yoshida Suisan Co. both believe the Singapore market has "immense potential," though the EU, UK, Vietnam, and other regions have ...