José Chediack, from Oliovita: “International olive oil prices are exceptionally high”

The olive oil market in Argentina is extremely small compared to other markets in the region and on other continents. Per capita consumption is among the lowest in comparison between countries, a situation that has recently been exacerbated by a situation of international prices that are at the highest levels in the historical series. In this context, the main companies in the local market face climatic and geographic limitations to expand production. Thus, they seek to differentiate themselves and gain market share by developing premium products with virgin and extra virgin oils. One of them is SolFrut, a nationally owned company that produces, industrializes and markets food and has as its flagship brand Oliovita, a product that has just turned 25 years old on the market and represents 12% of the extra virgin olive oil consumed in Argentina. It belongs to the top 3 of the best-selling brands. With farms in San Juan and La Rioja, SolFrut opened a new industrial plant last year in ...