A new sweet potato processing plant has been launched in Migori County, Kenya, with the goal of encouraging value addition and improving the livelihoods of local farmers. The plant has a capacity to process over 100 tons of potatoes per day and is a collaboration between the European Union and Migori County, with both parties contributing funds towards the project. Farmers in the region have struggled with a lack of market and exploitative brokers, but the plant is expected to offer a ready market and better prices for their produce.