Kenyan avocado farmers are set to expand their market reach into Malaysia in 2023, following efforts by the Kenya Plant Health inspectorate Service (KEPHIS) to secure more international market access. This initiative, part of KEPHIS's mandate to expand export opportunities for local avocado growers beyond Europe, was highlighted by an audit team's assessment at Kakuzi Plc in Murang'a county, representing the first step towards export approval from Malaysia's National Plant Protection Organization (NPPO). The approval could significantly boost Kakuzi PLC's growth, especially after its first avocado shipment to China and the company's successful market and product diversification strategies. This development is anticipated to contribute to the growth of Kenya's horticulture export earnings, which saw a 3.9% increase to Sh150.2 billion in 2020, as reported in the Kenya Economic Survey 2021.